Innovation, Digital Marketing and Technology Skills and Techniques
- Innovation management, product development and business development: LEGO® SERIOUS PLAY®, business model canvas, value proposition canvas, six thinking hats, idea blender, trendONE radical game, Balsamiq, Confluence, Gliffy, Axure, personas, user stories, design thinking.
- Digital marketing: Affiliate marketing, conversion optimisation, customer journey optimisation, content marketing, SEO, SEA, Facebook ads, Google Analytics, mobile ads, campaign management.
- IT project and service management: Wrike, JIRA, GIT, Scrum, test driven development, MS Project, ITIL.