» Ideas Are Easy, Implementation Is Hard « – Guy Kawasaki
I have met numerous entrepreneurs, startup teams and companies with brilliant ideas and strong visions. Creativity, knowledge and multidisciplinary teams foster disruptive ideas.
Implementing disruptive ideas is a complex problem, though. When it comes to complex problems, the relationship between cause and effect, by definition, is not clear. In order to figure out, if an idea is truely a great idea, we have to try it out!
Both, the lean startup methology and the validated learning process, provide a proven approach for quick and early idea validation. Not until we performed some early testing, could we rank and compare multiple ideas and paths.