Rental Service for LEGO® SERIOUS PLAY® materials – Reloaded 2017

In March 2015, I faced the following challenge: I had become a LEGO® SERIOUS PLAY® facilitator – or after the new Trademark Guidelines have been released, a “Certified facilitator of LEGO® SERIOUS PLAY® method and materials”. I had first customers and had a few starter kits, as well as exactly one Identity and Landscape Kit. But I needed more for already booked workshops! For a few workshops the purchase of the material was not economical. I was still uncertain, if there would be future inquiries and if the method would prove in the long term. So I was looking for a way to borrow LSP material. In a forum post I found someone who had the same problem, but also no solution.

A relevant problem, but no solution? Sounds like an opportunity…

I wanted to check demand for a rental service for LSP materials. So I built a small landing page for Germany, tested the demand using Google AdWords and wrote a short entry on Xing. Feedback and demand were good, albeit low in absolute terms. Due to the low number of LSP facilitators also not surprising: As of 2017, there are only about 150 German speaking facilitators, of which about 60 are certified (source: own calculation, member database

Nevertheless, this signal convinced me to buy more LSP material for my own workshops and lend it at the same time. Over time, demand grew.

After more than two years of gathering feedback and experience, it’s been time for a relaunch.


Efficiently Building MVPs for Lean Startups

» Ideas Are Easy, Implementation Is Hard « – Guy Kawasaki

I have met numerous entrepreneurs, startup teams and companies with brilliant ideas and strong visions. Creativity, knowledge and multidisciplinary teams foster disruptive ideas.

Implementing disruptive ideas is a complex problem, though. When it comes to complex problems, the relationship between cause and effect, by definition, is not clear. In order to figure out, if an idea is truely a great idea, we have to try it out!

Validated Learning

Both, the lean startup methology and the validated learning process, provide a proven approach for quick and early idea validation. Not until we performed some early testing, could we rank and compare multiple ideas and paths.

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